Business Changes

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The world around us is changing all the time, and while some people resist to change, others embrace it with open hands. Change may not be natural to some and may be uncomfortable at first. I recall my first smartphone experience which was a foreign one that needed getting used to. The touchscreen instead of the buttons, emails on-the-go which drove my wife mad, and other small gimmicks which were wired at first. Nonetheless the benefits of such a change outweigh the initial discomfort and improve your life overall. Although this is an example of a minute change, one’s propensity to change is essential as otherwise opportunities may be lost. I recall Benjamin Franklin’s famous quote: “when you’re finished changing, you’re finished.” A highly relevant quote, in my opinion, which is true for businesses just as it is for people.

Nowadays business systems and practices are growing at a frenzied pace in order to keep up with their surroundings which are dynamic and at times erratic, with new advances being made daily and trends swiftly changing and reshaping the business landscape. The constantly changing world has become even more complicated with the birth of new technologies, which keep improving upon themselves and developing at a rapid speed.

As such, business es must constantly analyze their surroundings and determine what they can do in order to not fall behind and loose the race? What is the opportunity cost of not acting now? And what are the steps necessary to obtain the victor’s position in the field? Although such questions may seem obvious, they are surprisingly not being asked often enough, yielding inertia for change.

In fact change is vital for businesses. Whether be it change to the business’ offering, its processes, or its people, change is what drives innovation, a gust of fresh wind, a new perspective. You must ponder the following - If the market and your surroundings are changing on a regular basis, how can you afford not to change?

An example of a colossal change which has affected the entire business landscape is the emergence of social media, to name an example, which has brought immense potential to countless businesses. Indeed many businesses have nowadays mastered social media with innovation, yet some businesses have yet to embrace it and its potential – a resistance to change. Such resistance does not only result with absence in an arena that matters, but also inefficient use of resources, and untapped possibilities. At Peaks Ventures we consider social media to be an invaluable marketing tool for reaching customers in a cost effective manner, and as such seek to drive our client’s online presence to new frontiers. This at times necessitates a change in corporate perception or processes, which may not be intuitive to some, yet once change is embraced often the results speak for themselves.

Business changes can happen everyday in this economy, and Peaks Ventures is a consulting outfit ready to help you not only face these problems and survive, but also succeed. The uniqueness of Peaks Ventures’ vision lies in its customized problem solving approach for a variety of businesses. Thinking out-of-the box is not only a good idea these days – it’s the only idea. It’s the only way to keep up with the furious pace of technology changes and the changes in your environment.

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